in the print industry as a lithographic printer


in the sign-making industry as a sign and graphic designer


using state-of-the-art Adobe software


as a freelance logo and brand identity designer

About Me

Hello, I’m Callum MacRaild of Logo Positive, I’m a freelance logo and brand identity designer born and raised in the stunning Highland town of Fort William, Scotland.

I work with businesses and entrepreneurs of all sizes globally, providing them with high-value design that works for their individual needs. I understand my clients want great design, but ultimately, they want design that will function to sustain and grow their business successfully. This is what I do, and with my combined skills and knowledge, you can be sure you’re in capable hands.

My Experience

The combination of experience gained through 6 years as a lithographic printer, 10 years as a sign and graphic designer, 12 years using state-of-the-art Adobe software and 15 years as a freelance logo and brand identity designer, provides me with an unmatched insight that is both practical and effective.

I strive to ensure my work presents powerful and responsive messages, ones that gain vital attention and response, both in the short and long term. In this way, my clients and I work together to achieve their goals and deliver successful results, while building great long-term working relationships.

My Design Process

I believe in having a structured and tested process, which allows me to deliver consistent results to all my clients. I require all my clients to complete my design brief questionnaire, which allows me to understand your business, industry, competitors, target audience and much more.

In a nutshell, I begin the process by researching as much as I can, developing a mood board, developing word associations to determine the best keywords that fit your message, once these keywords are agreed upon, I carry out more research, then sketching, digital concept creation, client presentation, feedback and revisions, then final file delivery.

A Personal Touch

It’s all very well seeing my work, but I’d like to show you the person behind it all. Below are some photos of me, my girlfriend Kayleigh, our awesome (food obsessed) dog, Dexter the dalmatian and my 2 week old nephew, Harry, who is adorable!

One of the photos is my Grandpa holding me as a baby, I was pretty cute, right? The look on my face here perfectly captures how I feel when I’m working on creative design projects with all my awesome clients!

Let’s talk about you

I'm come join me

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